Gida » News » Bukatar abokin ciniki don sabis na TV na mutum yana zuga yawancin masu watsa shirye-shiryen su bayar da tallace-tallace da aka keɓance

Bukatar abokin ciniki don sabis na TV na mutum yana zuga yawancin masu watsa shirye-shiryen su bayar da tallace-tallace da aka keɓance


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Hudu-da-biyar (80%) na masu watsa shirye-shirye suna tunanin aiwatar da tallace-tallace da aka keɓance ga mabukaci amma suna karuwa a baya cikin ayyukan haɓakawa saboda jinkirin ɗaukar fasahohin girgije, bisa ga binciken da aka gudanar a madadin KASHI, jagorar mai jagoranci a bayarwa na bidiyo don watsa shirye-shirye, USB, DTH, IPTV da OTT.

Binciken waɗanda ke cikin matsayi na tsakiya ko sama a cikin duniyoyin TV da watsa shirye-shirye kuma ya gano cewa 96% na masu watsa shirye-shirye suna jin cewa akwai buƙatar daga abokan ciniki don ƙarin sabis na keɓaɓɓu. Kamar yadda sama da na uku (34%) na masu watsa shirye-shirye a halin yanzu suna samar da kudaden shiga ta hanyar tallace-tallace, ba da tallace-tallacen da aka keɓance na iya taimaka musu haɓaka wannan kuɗin. Sakamakon haka, sama da kwata (26%) yanzu suna bincika yadda ake ba da waɗannan sabis ga abokan ciniki.

"Bincikenmu ya gano cewa fiye da rabin (58%) na masu watsa shirye-shirye suna kashe har zuwa 20% na kasafin kuɗi a cikin gwada sabon abun ciki na abokin ciniki ko sabis yayin da suke fifita keɓancewa ga baƙi don haɓaka ƙwarewar gani," in ji Remi Beaudouin, Babban Daraktan dabarun, KYAUTA. Ya kara da cewa, "Ta amfani da fasaha da kuma bayanan da suke dasu don shiga wannan hanyar, masu watsa shirye-shirye na gargajiya za su iya samar da kwarewa ta hanyar da zata dace da kuma samar da sabbin hanyoyin samun kudaden shiga," in ji shi.

Kamar yadda masu watsa shirye-shirye suke kallo don ɗaukar sabbin fasahohi, 66% sun ce za su yi la'akari da motsi zuwa ga girgije, yayin da 28% sun riga sun yi hakan, a cikin wani motsi wanda zai ba su damar adana kundin bayanan abin da ke cikin su sosai kuma ƙara ƙarin sabis na keɓaɓɓu, kamar yadda yake shari'ar tare da dandamali masu gudana.

Saurin girgije zai kuma ba masu watsa labarai damar kirkirar sauri, ta yin amfani da watsa shirye-shiryen watsa labarai don ƙirƙirar sabbin tashoshi na kashe-kashe a cikin 'yan awanni don cin nasara kan abubuwan da ke faruwa da haɓaka hadayu don jan hankalin mafi yawan masu sauraro. A halin yanzu ana amfani da wannan fasaha ta kusan kashi biyu bisa uku (60%) na masu watsa shirye-shirye, yayin da masu watsa shirye-shirye ba a halin yanzu suke yin watsa shirye-shiryen 70% sun ce za su yi hakan ba a cikin shekara guda. Koyaya, duk da amfani da girgije ya zama sananniyar wuri a cikin watsa shirye-shirye, 44% ya ɗauka cewa ana ganin rashin ikon sarrafa abun cikin su shine babbar damuwarsu game da wannan ci gaba.

"Cloud yana kewaye da ra'ayoyi da yawa game da shekaru wanda ya hana masu watsa shirye-shirye suyi amfani da shi. Kodayake, yayin da masu watsa shirye-shirye suka fara fahimtar tasirin girgije kan kasuwancin su da kuma ayyukan da suke iya bayarwa, muna ganin karuwar ta ya karu, ”ya kara da Beaudouin. "Matsawa zuwa ga girgije zai bawa masu watsa labarai damar yin amfani da sabbin fasahohi kuma suyi amfani da mafi ingancin bayanan su ta yadda zasu fara bayarda matakin keɓancewar mutum da yake da alaƙa da tsarin dandamali da sabbin hanyoyin su."

KASHI

ATEME (PARIS: ATEME), Sauyawa Bidiyo Baya. ATEME jagoran duniya ne a cikin AV1, HEVC, H264, MPEG2 bidiyo don matsalolin watsa shirye-shirye, USB, DTH, IPTV da kuma OTT. Ana samun ƙarin bayani a www.ateme.com. Bi mu akan Twitter: @ateme_tweets da kuma LinkedIn


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