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David Orr da Cramer-Krasselt na DURIYA sun yi amfani da Wuta da Ice don Rain-X


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David Orr da kamfanin Cramer-Krasselt na CHICAGO-STORY sun sanya wasu wipers na iska zuwa gwajin gwaji a wani sabon wuri na damun rain-X. A cikin ad, wani nau'i mai nauyin Rain-X Silicone AdvantEdge ya kasance da farko a cikin manyan ruwaye na kankara sa'an nan kuma ya warwatse da wuta mai tsanani. Kamar yadda ruwa da kullun kankara suke saukewa daga cikin ruwan tabarau, muryar tace cewa idan za su iya "tsira a cikin waɗannan yanayi, a fili zasu kasance a cikin naka."

Orr ya shirya shi kuma ya harbi dukkanin zanga-zangar ta hanyar amfani. Ya yi kwangilar kamfani na kankara na Birnin Chicago don daskare ruwan tabarau a cikin rumfar 350-laban. Daga nan sai ya dakatar da shinge a cikin tsaka-tsaki a cikin sarƙoƙi, kewaye da jiragen ruwa. "Na yi aiki tare da babban rigging kuma mun yi gwaje-gwaje masu yawa don gano ainihin dangantaka tsakanin kankara da bangon wuta," in ji Orr.

Wannan zanga-zangar ba wai kawai ba ne kawai ba, wanda aka gabatar dashi. "Abubuwan da muka yi amfani da su sun hada da aluminum da aka lalata da ita, wanda ya nuna haske sosai," in ji Orr. "Ya yi ban mamaki kuma ya taimaka masa ya ji dadin gwajin kimiyya."

Orr injected motsa rai zuwa cikin demo ta hanyar zalunta da walƙiya kamar gladiators. "A cikin maganin, na yi magana game da lakabi kamar" jarumi "," in ji shi. "Suna yin bayyanar su, sun shiga cikin gwaji kuma suna fitowa da nasara. Mun taka leda tare da wannan ra'ayi a hanyoyi masu yawa. Hoto a kan jiragen motar, alal misali, kama da hakora, suna nuna bayyanar masu fata. "

Manufar, wanda kamfanin Rain-X abokin tarayya Cramer-Krasselt ya yi tsawo, ya canza wani samfurin da yawancin mutane ke amfani da su a cikin abu mai muhimmanci da kyau. "Yana da kalubale wajen nuna nauyin wannan nau'in samfurin a hanyar da ta kama hankali," in ji Todd Stone, babban darektan gudanarwa a Cramer-Krasselt. "Amma ra'ayinmu, tare da David da STORY ta kisan kai, ya haɗu da fasaha da kimiyya a hanyar da ta nuna ainihin aikin da ake ciki"

LABARI aka wakilta a kan Gabas Coast ta Ilene Silberman (212) 794-9030. a Midwest da Amy McIntyre (312) 550-2554, a kudu maso gabashin da Miller + Associates, (954) 563-6004. a kudu maso yammacin ta Tsegumi !, (214) 288-2813 da kuma a kan West Coast ta Yvette Lubinsky, (310) 827-2626.

Don ƙarin bayani, ziyarar www.storyco.tv/

credits

lakabobi: Wuta & Ice

Abokin ciniki: Rain-X

Agency: Cramer-Krasselt. Todd Stone, Babban Jami'in Harkokin Kasuwanci; Sandy DerHovsepian, Mataimakin Babban Darakta; Maxx Valenti, Babban Daraktan Ayyuka.

Fassara: GABA. David Orr, Darakta; Mark Androw; Shugaba / Mai gudanarwa; Cliff Grant, mai gudanarwa.


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