Gida » featured » Masana'antar watsa labarai ta sake bayyana kirkire-kirkire - kuma ta samu sabbin dama, in ji rahoton DPP

Masana'antar watsa labarai ta sake bayyana kirkire-kirkire - kuma ta samu sabbin dama, in ji rahoton DPP


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Businessungiyar kasuwancin masana'antar kafofin watsa labarai, DPP, ta buga jerin rahotanni guda uku waɗanda ke binciko abin da ya kamata ga kamfanonin watsa labarai don ƙirƙirar sabbin abubuwa cikin nasara. Yin Biyan Innovation shine sakamakon zurfin bitoci da tattaunawa tare da manyan jami'ai na 45, kuma hakan ya yiwu ne ta memba na memba na DPP, Ownzones.

"Kirkirar kirkira kalma ce wacce ba a amfani da ita kuma ba a fahimta - kuma duk da haka ba a taba bukatar hakan ba a masana'antar yada labarai," in ji Shugaba DPP kuma marubucin rahotanni, Mark Harrison. "Wannan aikin ya fayyace abin da muke nufi da kirkire-kirkire, da kuma yadda kamfanoni za su iya yin tasiri wajen ganowa da isar da shi."

Jerin Biyan Innovation Biyan Kuɗi ya ƙunshi rahotanni guda uku masu alaƙa:

Sashe na 1: Bayyana Bidi'a - menene kirkirar masana'antar watsa labarai da gaske
Sashe na 2: Kasancewa Mai kirkirar kirki - abin da ake bukata don zama kamfanin kirkire-kirkire
Sashe na 3: Aiwatar da Bidi'a - yadda za a gano da kuma amfani da bidi'ar da ke da mahimmanci

Daga cikin binciken akwai gano manyan wuraren jujjuyawar a bangaren kirkirar kafafen yada labarai, gami da kaddamar da Apple iPhone da Netflix mai ba da bidiyo a cikin bidiyo a 2007, da sauyawa kwatsam a shekarar 2018 a cikin yadda yawancin kamfanonin watsa labarai suka yi tunanin kirkire-kirkire.

Mafi mahimmanci duka, binciken ya nuna cewa masana'antar kafofin watsa labaru suna da sabon (amma galibi waɗanda ba a sansu ba) don ƙaddamar da su - game da sabis da ƙwarewar abokin ciniki.

"Dukan tsarin halittu yana fuskantar rikicewa, kuma shugabannin masana'antu suna sake yin tunani game da yadda suke kasuwanci da abin da za su tsara nan gaba," in ji Ownzones COO da SVP Operations, Bill Admans. "Neverungiyoyin ba su taɓa yin sama ba kamar yadda ake jujjuya samfuran gargajiya, kuma sabbin ƙattai sun fito fili kamar da daddare."

Abubuwan da aka samo daga Yin Innovation Pay za a tattauna a cikin gidan yanar gizo na musamman a ranar Alhamis 29 Afrilu, tare da Cristina Gomila, MD Content Technology and Innovation, Sky; Paul Cheesbrough, CTO da Shugaban Digital, Kamfanin Fox; Johanna Bjorklund, CTO da Founder, Adlede da CodeMill; da Diane Bryant, Shugaba, NovaSignal da Babban Mashawarci, Ownzones.

Za'a iya zazzage jerin rahoton Biyan Kirkirar Kirkira daga membobin DPP nan.


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Kada ku bi wannan mahadar ko za a dakatar da ku daga shafin!