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Verizon Smartplay Ingantaccen Haɓaka Fita a IBC 2019


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tare da IBC 2019 Bayan an gama, yana da muhimmanci idan aka duba manyan fasahar kafofin watsa labaru masu kayatarwa wadanda suka fito a taron. Thatayan da yafi fice musamman shine Verizon Media. A IBC 2019, kafofin watsa labarai na Verizon sun yi kararrawa Verizon Smartplay, sabon haɓakawa don dandamalin kafofin watsa labarun sa.

Menene Verizon Smartplay?

Verizon Smartplay, wanda kuma aka sani da Stream Routing, wani dandamali ne na Verizon Media wanda ke ba da zirga-zirgar bidiyo akan hanyoyin sadarwar bayar da abun ciki da yawa (CDNs), wanda ke ba da damar fara farawa da sauri da rage raɗawa. Verizon Smartplay yana amfani da sabar Verizon Media da bayanan aikin abokin ciniki daga cibiyar sadarwar duniya da rarraba na'urar don samar da zirga-zirgar ababen hawa. Wannan na iya zama da taimako a yanayin da ya shafi hanyoyin sadarwa da ke faruwa. Tare da sake zirga-zirgar zirga-zirga ta atomatik, za a kiyaye masu watsa shirye-shirye daga duk matsalolin da ke damun cibiyar sadarwa.

Yadda Verizon Smartplay Ya Bayar Da Ingantaccen Abun Ciki

Yawancin fa'idodin Verizon Smartplay sun hada da:

  • Ad hangen nesa aiki
  • Keɓancewar abun ciki
  • Ingantawa
  • Ikon Baki

Babban Jami'in Kamfanin Samfuri, Kayan Watsa Labarai a Verizon Media

A yayin tattauna halayen Verizon Smartplay cikin dalla dalla, babban jami'in samfurin Verizon Media, Ariff Sidi da wannan ce, "Muna ba masu watsa shirye-shirye da masu samar da abun ciki damar da karfin gwiwa su sadar da mafi kyawun masu kallo a duk inda suke a duniya." Wannan yana nufin zaka iya tabbata cewa masu sauraronka koyaushe zasu sami mafi kyawun kwarewa. ”

Verizon Smartplay yana Inganta shigar Ad

Baya ga jujjuyawar zirga-zirga, Verizon Smartplay shima yana aiki azaman inganta Ad Server Debug, yana ba da ganin ƙarshen-ƙarshe zuwa cikin shigarwar ad, wanda zai iya haskaka kurakurai, lokacin aiki da batutuwan bin sawu. Tare da kowane ma'amala na talla, debuf uwar garken yana aiki don tattarawa da adana bayanai, wanda ya haɗa da lokutan amsawa da lokutan lokaci daga masu talla na ɓangare na uku, da kuma cikakken bayanan matakin zaman da za'a iya adanawa na tsawon kwanaki goma sha huɗu.

Sidi ya yi karin haske game da yin amfani da ad Adireshin talla yayin da ya ce “Masu watsa shirye-shirye da masu kirkirar abun ciki suna da ikon isar da koguna na musamman ga kowane mai kallo amma, har yanzu, rarrabuwar kawuna da bunkasa ka'idodin masana'antu kusa da tallan OTT sun sanya wahalar samu bayyananne game da abin da yake gudana a yayin aikin shigar da talla. Ad Server Debug ya canza wannan ta hanyar isar da mafi girman ma'ana da kuma fahimta kan yadda ake turo da tallace-tallace, yana bawa masu ba da sabis damar inganta ingancin kwarewa ga miliyoyin masu kallo a duk duniya. ”

Verizon Smartplay Da kuma Tsararren Bidiyo Na Musanya

Verizon Smartplay Content Targeting yana gabatar da kogunan bidiyo na musamman da aka keɓance ta hanyar fasahar manipulation bayyananniya. Saboda baƙi suna buƙatar masu rarraba abun ciki don taƙaita kowane abun ciki wanda ya danganci wurin mai kallo ko nau'in na'urar, masu watsa shirye-shirye dole ne su ba da madadin abun ciki maimakon saƙo mai ƙima wanda ke haɗarin asarar masu kallo don ci gaba da kasancewa tare da masu sauraro. A cikin sauƙi UI, abokan ciniki suna iya ba da damar ba da izini cikin jadawalin tsari na T0 kafin lokacin da kuma tsara rarraba abubuwan da aka keɓance na mutum don ƙwarewar mai kallo mafi kyau. Abokan ciniki zasu iya ƙirƙirar masu sauraro, gina dokoki, sannan amfani da waɗannan ƙa'idodi akan dukiyar da take da mahimmanci.

Don fadada aikin watsa shirye-shirye na aiki, za a iya sarrafa abun ciki da sarrafa masu sauraro don kowane aikin amfani ta amfani da Tsarin Ballantarwa da andaddamarwar Interface (ESNI). Bayan bin tsari, Verizon Smartplay Content Targeting yana fahimtar wurin da mai kallo, na'urar ko muhalli don isar da ingantacciyar gogewa musamman don yanayin su.

Verizon Smartplay da OTT

Lokacin da aka tattauna batun keɓaɓɓen OTT, Sidi ya bayyana hakan "Keɓancewar OTT ya dogara da uwar garken bayyana don ƙirƙirar jerin waƙoƙin keɓaɓɓiyar abun ciki, tallace-tallace da umarnin sake kunnawa ga kowane mai amfani. Ya kamata ku tabbata zaku iya keɓance abun ciki kuma ku dace da haƙƙin abun ciki na gida, ba tare da la'akari da yawan masu kallo ba, ”in ji Sidi. "Smartplay yana ba ku damar gina masu sauraro da ka'idoji waɗanda aka karfafa akan kowane kadara, ga kowane mai kallo da ke latsa wasa, a ko'ina cikin duniya."

Don ƙarin bayani game da Verizon Media kuma Verizon Smartplay, sannan a bincika www.verizonmedia.com.


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